“Social media sparks a revelation that we, the people, have a voice and
through the democratization of content and ideas we can once again unite
around common passions, inspire movements, and ignite change.”
-Brian Solis
By: Azirah Rahman
Social
media outlets has changed the way we organize and develop
Grassroots movements and political activism in America and around the
world. These outlets have made it convenient to spread awareness by
being instantaneous, accessible and share an alternative
voice.
Different social media outlets help raise awareness for a cause faster than previous methods of communication. With social media, one can post information on Facebook, Twitter and
Instagram to raise awareness, resulting in one to learn new information within seconds. Before, many demonstrations took place during the Civil Rights Movement, but due to the
lack of social
media outlets, it was difficult to spread awareness quickly. Within several years, those demonstrations developed slowly over
time through word of mouth and those who experienced those conditions. Also,many took a stance by speaking about current events. Now, advance technology and the use of social media outlets, awareness of issues will spread to the greater public
instantaneously. Now social media users can relay messages on their personal webpages and others can view messages right away. "Most participants agreed that the Internets ability to reach a mass audience instantly makes digital technologies efficient for sending messages or raising awareness" (Harlow, Guo 470). Digital communication tools such as Facebook, Twitter, Instagram and other social outlets allows the community to stay engaged from a distance. The different social media platforms created access to world news for those with a busy schedule and cannot physically be involved in protests, rallies, etc.
The accessibility and popularity of social media outlets continue to
grow daily. The millenials utilize smart phones and tablets to post or retrieve information within seconds, while the older generations
continue to learn and adapt to the technological advances. For example, three successful protests in Chicago generated from the word of mouth from social media.
People flocked to Twitter, Facebook and Instagram to voice their
opinions about the crisis in Palestine/Israel and organizations involvement in future protests/events. Roughly 5,000 people attended the first protest and after the second week of protesting, close to 10,000 participants attended. On
July 26, 2014, the third protest in Chicago attracted a whooping 15,000 to the event.
This was the result of activists that utilized social media as a mechanism to bring their community together for a cause. I personally attended all three protests due to the popularity of events generated by digital communication tools. Accessibility of
social media made it possible and feasible to many people. The power of the internet has the capability to organize thousands of people who are passionate about social causes and want to create
change in our world. The impact of social media has created a landscape for neutral news reporting, for example the conflict in Gaza. Media outlets tend to broadcast bias information regarding this issue. However, most viewers are learning the entire scope of the issue due to individuals to posting pictures and videos of their social media pages. This allows for one to see the reality of the conflict rather than one sided information. These platforms allow for an alternative voice to be heard and let people create their own opinion, rather than believe what is portrayed by in the media.
I believe that technology is important and a great tool to raise awareness. Depending on the way one uses it and publicize their opinion, makes an impact on their audience. Some people may not wish to be physically being involved in a protest whereas others might find it extremely beneficial. Others may join an activist Facebook page to become immersed in the cause and won't attend rallies regarding their particular stance. Before attending my first protest, I was one of many that just clicked the "like" button to show my support. I went on to change my profile picture to raise awareness and shared several articles and videos on my page to become involved. I also provided social media updates regarding current events. I encouraged my friends to 'like' a particular activist Facebook page if it involved what was important to me. During that time, I believe that being involved in some way on social media, was "good enough" for me.
When I attended my first rally in Chicago, I was in a complete shock to witness the passionate of others about the recent events in Gaza. This first experience led me to become involved physically, rather than taking a stance via social media. I wanted my contribution to be deeper
than a 'like' or share of a article on Facebook. Truthfully, I'm a college
student and donating money to charity is not possible in my current financial situation. I can be completely involved by spreading
awareness through social media outlets, attend rallies and use my voice. Being actively involved in this issue I feel so passionately about fulfills me. It brought peace of mind to
know that I've gotten others, including my close friends, to
participate in these events alongside me. I admit, it would be difficult to spread the awareness if there were no
social media outlets that are available to the community. Thankfully, there are many avenues for one to show support for this cause, including monetary donation sites, Facebook events for the
protest event logistics, and social media hash tags that support the cause.
Social media provides instantaneous knowledge and awareness to issues, therefore becoming the preferred platform to retain new information. Social media outlets has changed the organization and development of
Grassroots movements. Overall, social media is a great organizational tool. Without
it, it would be impossible for anyone to organize 15,000 people
attend a protest with short notice. Social media created accessibility for one to watch unbiased news, information about
gatherings, and any information from an UN-biased standpoint. By a click of a button, or a 'like' on Facebook, one unlocks information necessary to form an accurate opinion in social issues: The Truth.
Work Cited
http://mashable.com/2010/10/09/social-media-activism/
http://www.theguardian.com/media-network/media-network-blog/2014/mar/14/online-activism-social-media-engage
http://www.goodreads.com/quotes/tag/social-media








